You’ve just been told that your email marketing program is putting your company at risk of violating HIPAA.
If you want to continuing using email to communicate with patients, you must implement HIPAA-compliant email marketing. Start by breaking down that goal into two components: becoming HIPAA-compliant and achieving your marketing objectives. Setting up HIPAA-compliant systems and procedures will ensure your patient data is protected.
However, you don’t have to let your marketing objectives suffer for the sake of security. Implementing a HIPAA-compliant marketing program can actually help you achieve better marketing results. Ask yourself these 17 questions to ensure your email marketing plan aligns with your business goals and HIPAA.